Company Logo
Appraisal Buzz New Website

Appraisal Buzz

Modernizing An Age-Old Industry

← Back to Case Studies

Mission

To stay on the cutting edge of the appraisal industry and provide a first-rate user experience. In the wake of COVID-19, as Appraisal Buzz celebrated two decades of service to the appraiser community, they recognized a need to provide a more interactive, communicative experience for new and existing users. This would allow the community to interact with one another despite the barriers of isolation. Appraisal Buzz aimed to modernize their platform while continuing to be a leader in the industry.

The Challenge

In the wake of COVID-19, Appraisal Buzz celebrated two decades of service to the appraiser community. With this milestone came a need to provide a more interactive, communicative experience for new and existing users, allowing the community to interact despite the barriers of isolation.

Goals:

  • Fashioning a complete interactive forum for all manners of relevant discussion.
  • Furnishing a total facelift of the existing site.
  • Continued brand growth and recognition to promote country-wide industry networking.
  • Creating a fully operational premium member dash as a one-stop shop for all webinars, magazines, directories, and more.

User Profiles and Forums

It's not enough to have a product just exist, no matter the quality. Content and engagement are key elements of user experience, and the driving force that will keep people coming back for more. Enter the Buzz Forum: a social hub in which users can create a profile and jump right in discussing current events, sharing triumphs and failures, and much more.

Key Forum Features:

  • Highly customizable user profile.
  • Easy-to-use forum search for topics of interest.
  • Subscription service to keep up to date on recent posts.
Community Forum Illustration
Website Redesign Illustration

eCommmerce and Membership

When it comes to user retention, interface is key. It takes under a second for an individual to decide whether or not they will stay on any given page. With this in mind, we set to work on a total revamp of the site as a whole.

Redesign Highlights:

  • Integration of the Elementor WordPress tool to generate sleek, modern elements.
  • Careful consideration of brand color use to create a pleasing theme throughout the site and promote brand familiarity.
  • A neatly flowing homepage layout to present the most relevant, eye-catching content.
  • Performant WooCommerce add-ons for ease of shopping.

The Perks of Convenience

Nobody should be required to jump through several hoops to access information they need. The establishment of a user dashboard that consolidates all relevant information is proven to reduce that friction between the product and user. Elementor and BuddyBoss made it easy to achieve such an experience.

Dashboard Features:

  • Bright and appealing landing with easily accessible links to other areas of the site (such as the knowledge base, forums and more).
  • Highlighting of member perks for subscribers to access with ease.
  • Accessible forum feed to stay in the loop on the latest buzz topics.
User Dashboard Illustration